5 Social Media Checklist

According to Nielson Wire, social media consumes over 25% of our time online. Yes, more people spend longer time on social media networks and blogs than ever before. Social media today seems to be a no-brainer for businesses and individuals, but despite that I believe that it should be done correctly. It could be view as… Continue reading 5 Social Media Checklist

10 Ways to Make Social Media Work For You

Are you on LinkedIn, Pinterest? Do you tweet? Do you blog? Do you spend time on Youtube, Facebook or G+ ? Perhaps, you likely are presently engaged in one of these before getting on this page. Yes, social media as a business tool cannot be over-emphasized. Already, individuals and many organisations alike have absorbed social media into their marketing and… Continue reading 10 Ways to Make Social Media Work For You

8 Internet Gains Fact & Figures

According to a recent study  compiled by the Foreign Office, the internet has witnessed tremendous gains since its existence and seems to be on the increase. In developed countries, more children aged two to five can use a smartphone (19 percent) than can tie their shoelaces (nine per cent). The average smartphone has more computing… Continue reading 8 Internet Gains Fact & Figures

Why Facebook, Skype and YouTube are “Breakaway Brands”

According to a recent survey by Landor, in which they studied 2,500 brands  through a combination of data drawn from 15,000 consumers each year and 48 separate metrics to assess brand differentiation, relevance, esteem and knowledge. Facebook, Skype and YouTube are among the leading “breakaway brands” that have grown dramatically in strength over the last three years.… Continue reading Why Facebook, Skype and YouTube are “Breakaway Brands”