How Web Analytics Can Help Your Business

Your website is critical to the success of your business. As a business owner, you can improve your marketing with valuable insights into how your customers interact with your website. The more you know about your website visitors, such as where they come from and which pages they like best, the more you can focus your marketing efforts on what… Continue reading How Web Analytics Can Help Your Business

HOW: To Think With Google

If you’re interested in learning and broaden your knowledge in any industry, the Think with Google site is definitely a useful tool. What exactly is Think with Google? It’s a hub for digital marketing information, research and learning resources both from a Google product standpoint and more broad industry standpoint. Content (research and data) shared are extremely valuable… Continue reading HOW: To Think With Google

What Nigerians Searched For In 2012

In my previous post, I highlighted top 10 rising web searches in Nigeria for the month of september 2012. Google recently released “Zeitgeist 2012” using data from multiple sources including Google Trends and internal data tools. The site studied searches (or queries) that people from Nigeria typed into Google Search this year using two determinant,”Trending” searches that had the highest… Continue reading What Nigerians Searched For In 2012