In my previous post, I highlighted top 10 rising web searches in Nigeria for the month of september 2012. Google recently released “Zeitgeist 2012” using data from multiple sources including Google Trends and internal data tools. The site studied searches (or queries) that people from Nigeria typed into Google Search this year using two determinant,”Trending” searches that had the highest… Continue reading What Nigerians Searched For In 2012
Tag: search marketing
Google: Evolution of Search & Innovation
I recently attended a google event, which was deemed to be the biggest Engage event of the year with the aim of learning the very best ways to service clients from insights to creating proposals to tracking and measuring results. The event tagged Google Engage: Box of Tricks showcased top tips on Google’s agency tools and an insight… Continue reading Google: Evolution of Search & Innovation
How Global Brands are Plotting Digital Drive
Most major brand owners will enhance their digital activity this year, but concerns remain about establishing meaningful metrics. In Nigeria, brands are yet to harness these as most companies do not even have an idea of what digital marketing involves and yet to integrate it in part of their marketing mix or budget spend. Below… Continue reading How Global Brands are Plotting Digital Drive
How To Run A Successful Online Marketing Campaign: Case Study
Bytesize, a Nigerian Digital Marketing Agency was briefed by Coca-Cola Nigeria to handle its online marketing campaign during the African Nations Cup (ACN) 2010 in Angola. The brand wanted to position itself in the mind of its target audience as a brand that “Open Happiness” to Super Eagles Top Fans and also as the Official… Continue reading How To Run A Successful Online Marketing Campaign: Case Study