The advertising of the future is going online and going local in Africa. This hot trend is growing rapidly and shows no signs of letting up. There’s no question that consumers are using the internet to navigate their way to local brick-and-mortar retailers in Africa. Online searches influences most purchases made at retail locations and such… Continue reading Top 10 Online Advertising Tips For Online Retailers in Africa
Category: Advertising
Blogs relating to advertising globally with focus on Nigeria
eCommerce in Nigeria: Why Word of Mouth Is Still An Effective Marketing Approach
Advertising creates awareness but word-of-mouth endorsements, in person or electronically, are what drive purchase decisions in Africa, a study from Nielsen has claimed. The research company surveyed 8,168 urban consumers across 15 African countries for its Emerging Market Insights Study, and found that respondents rated recommendations from friends and family above all other forms of communications.… Continue reading eCommerce in Nigeria: Why Word of Mouth Is Still An Effective Marketing Approach