Top 10 Online Advertising Tips For Online Retailers in Africa

The advertising of the future is going online and going local in Africa. This hot trend is growing rapidly and shows no signs of letting up. There’s no question that consumers are using the internet to navigate their way to local brick-and-mortar retailers in Africa. Online searches influences most purchases made at retail locations and such […]

eCommerce in Nigeria: Why Word of Mouth Is Still An Effective Marketing Approach

Advertising creates awareness but word-of-mouth endorsements, in person or electronically, are what drive purchase decisions in Africa, a study from Nielsen has claimed. The research company surveyed 8,168 urban consumers across 15 African countries for its Emerging Market Insights Study, and found that respondents rated recommendations from friends and family above all other forms of communications. […]

4 Ways Customers Drive Your Business

Trying to grow a business seems impossible. Most of the time, the increased business from a marketing campaign disappears just as quickly as it arrived. Building sustainable growth that will drive your business forward is achievable by taking into consideration existing and potential customers. The tips in this article is credited to Eric Ries in […]

20 Mobile Marketing Facts & Figures

Companies really need to start embracing the power of mobile advertising. Smartphone and tablet use are on the rise, and mobile is proving to be the best way to reach customers and get them to take action. Plus, since most consumers are using smartphone and tablets, they’re able to gain more information while on the […]