How Chairs are like Facebook [Video]

As Facebook hits its one billion-user milestone, Mark Zuckerberg also unveiled its first-ever, agency created ad. The 90-second spot, titled “The Things That Connect Us” is currently living on Facebook, is an emotional tribute that existentially discusses the things that connect people. Like chairs. “Chairs are like Facebook,” the ad states. It also says, “the […]

Brand Identity for Dangote Noodles

Client: Dangote Noodles Agency: FKG2 NIGERIA Project: The Dangote Group is the largest diversified conglomerate in Nigeria with business interest that cut across different sectors of the economy. The agency was saddled with the responsibility to develop and implement a strategic marketing communication framework for the successful launch of Dangote range of Noodles into the […]

How To Run A Successful Online Marketing Campaign: Case Study

Bytesize, a Nigerian Digital Marketing Agency ¬†was briefed by Coca-Cola Nigeria to handle its online marketing campaign during the African Nations Cup (ACN) 2010 in Angola. The brand wanted to position itself in the mind of its target audience as a brand¬† that “Open Happiness” to Super Eagles Top Fans and also as the Official […]

Online Advertising in Nigeria: overview of trends, challenges & benefits

Over the years Internet marketing has evolved in Nigeria. According to Africa Internet Usage and Population Statistics, internet penetration in Nigeria is now 28.9% at estimated 43,982,200m users and as a result, owing to the huge marketing potentials inherent in digital media as a part of the overall marketing mix, coupled with the increasing use […]