Why You Should Market Your Business With Google+

With business going social today, it is vital for businesses to embrace it in their marketing campaigns. Launched in June 2011, Google+ is a way of making your Google experience social.  It is Google’s answers to Facebook. Why use Google+? With Google+ increased growth, businesses can boost online marketing performance by getting closer to potential customers, engaging & increase […]

How Web Analytics Can Help Your Business

Your website is critical to the success of your business. As a business owner, you can improve your marketing with valuable insights into how your customers interact with your website. The more you know about your website visitors, such as where they come from and which pages they like best, the more you can focus your marketing efforts on what […]

How to Market Your Business Using Content Marketing

Content marketing is one of the most effective ways of winning the trust and loyalty of customers. By offering valuable content, your customers will see that you are not just concerned about getting them to buy, but that you are willing to offer them resources and educate them. Content marketing and “storytelling” as a means […]

eCommerce in Nigeria: How Small Businesses Can Compete With The Big Players

This post would higlight the Key Factors to Effective Competitive Analysis as a Small Business in Nigeria Starting and being a small business is a scary thing, especially with all the big businesses out there that you will likely have to compete with. A competitive edge is something that you always want to keep, no […]