Content marketing is one of the most effective ways of winning the trust and loyalty of customers. By offering valuable content, your customers will see that you are not just concerned about getting them to buy, but that you are willing to offer them resources and educate them.
Content marketing and “storytelling” as a means of engaging consumers and business clients more effectively. Storytelling is vital as it enables organisation to communicate “what we do, not what we sell” in an engaging and stimulating manner.
Content is important because it helps people relate to what a business does.
- Providing unique free content can create other revenues opportunities for creative marketers. While this approach requires a longer-term investment, a large database can provide greater returns than a small database.
- More than just acquiring a database, purposeful curation of data and analytical insights is key to delivering timely, relevant and targeted messaging.
- A loyal supporter is not necessarily a profitable customer. The key challenge is converting loyalty into revenue.
The best way of marketing your company or brand through content marketing is by creating a blog. The blog should cover topics which your customers would be interested in.
Once you have created your blog, make sure you publish at least one post every day. If your blog always has fresh content, it will have better search engine results, and will thus attract more traffic.
Besides writing for your own blog, you could also consider writing guest posts for other blogs. You need to make sure your posts offer value to the readers of that blog. Avoid writing posts which are a direct pitch for your product or service. At the end of your posts, remember to include a brief bio with a link to your business or company’s site. Other effective content marketing tools you might want to consider are eBooks and white papers.
Write a brief booklet or paper on a subject which is useful to your prospects. You could then write a press release to let people know about your free resource and offer them a link to it. If you think that you are not able to write a very good article, you can find people who offer this service in a free ads site.
After creating great content and publishing on different blogs, you need to get readers. The best way of promoting your content is by sharing it on social bookmarking and networking sites. This means that your content will be visible to everyone who is connected to you. In addition, you need social media buttons on your blog to enable readers to share your content with others.
Content marketing works well with other marketing strategies such as PR and social media. Having it as part of your overall marketing strategy will produce great results.