How to Market Your Business Using Content Marketing

Content marketing is one of the most effective ways of winning the trust and loyalty of customers. By offering valuable content, your customers will see that you are not just concerned about getting them to buy, but that you are willing to offer them resources and educate them. Content marketing and “storytelling” as a means […]

5 Habits of Successful Business Owners

No man is an island. Nor is any business owner. The successful ones seek feedback, get advice, and learn from others. They’re passionate about what they want to do, but pragmatic, too. This article is an extract taken from the Essential Business Guide. Staying in business is about knowing what to do, how to do […]

6 Ways to Market your Startup

Marketing could be said to be the lifeblood of a new startup. Marketing should never be neglected. No matter what the startup is, marketing’s mission is the same — to tell the world about the product. It’ll be much easier to set marketing goals for your company. In order to tell the world about your product, there are […]

Social Media & Ecommerce in Nigeria: Translating Engagement into Sales

Given the ever increasing focus on social media and eCommerce, more and more businesses are considering whether or not social media is an appropriate channel for their business. Whilst Facebook is well established as a social network, eCommerce in Nigeria is still at an early stage of adoption as a sales channel for businesses. According […]