3 Ways to Build Consumer Trust Online

As a consumer, buying online from a brand requires trusting that business with your personal information, recommending them to friends, and loyally choosing them over a similar brand. As an entrepreneur in a skeptical market, creating that sense of trust takes an ongoing commitment to integrity because trust is hard-won and easily lost. It is […]

Social Media & Ecommerce in Nigeria: Translating Engagement into Sales

Given the ever increasing focus on social media and eCommerce, more and more businesses are considering whether or not social media is an appropriate channel for their business. Whilst Facebook is well established as a social network, eCommerce in Nigeria is still at an early stage of adoption as a sales channel for businesses. According […]