3 Basic Rules of Social Media

Every marketer and business owner recognises the need to have a successful social media strategy. With this in mind, it is important to think very carefully about the way in which you seek to engage potential customers. In keeping it simple, I refer to them as the three “Be’s” of digital information in the world :- 1. Be Found… Continue reading 3 Basic Rules of Social Media

3 Ways to Create a Successful Social Media Strategy

In the fast emerging world of digital, mobile and social media marketing, experimentation is always an ongoing task in order to optimize results as there is no “one size fits all” approach. There is a tendency to think that social media is a simple and easy to comprehend marketing tool, and one that provides businesses with the ability… Continue reading 3 Ways to Create a Successful Social Media Strategy

Top 10 Most Liked Brands on LinkedIn

LinkedIn recently released  new social feature with the ability for brands to make posts under their corporate profile thereby allowing engagement opportunities such as Likes, Comments and Shares. According to recent study by Track Social, it can be deduced that LinkedIn being a professional social media network, B2B companies tend to adopt it as an engagement platform better than… Continue reading Top 10 Most Liked Brands on LinkedIn

The Top Ten Most Popular Brands on Twitter

The online world moves so fast, and brands are becoming increasingly aware of the need to have a social presence. Twitter is growing bigger and that brands must maintain and even improve their social strategy. It’s a given that celebrity accounts will most likely be the most followed overall, but it’s cool to see that… Continue reading The Top Ten Most Popular Brands on Twitter