The online world moves so fast, and brands are becoming increasingly aware of the need to have a social presence.
Twitter is growing bigger and that brands must maintain and even improve their social strategy. It’s a given that celebrity accounts will most likely be the most followed overall, but it’s cool to see that brands with a good social strategy, image and presence can notch up such a high number of followers too.
However, This post would stick squarely to the brand realm.
|#||Name||@||Followers||# in overall top 100|
|4||Twitter en español||@Twitter_es||10,760,208||27|
|5||CNN Breaking News||@cnnbrk||9,553,790||33|
|10||The New York Times||@NYTIMES||6,760,550||68|
The positions of the brands in the overall top hundred of Twitter users have been included for context, which lets you see the difference in popularity more clearly.
For example, there are only two brands in the top twenty Twitter users (@Youtube and @Twitter), and overall there are 17 brands represented in the top 100. These brands all have at least 5.4 Million followers.
FC Barcelona, the famous football club from Spain, has landed a spot in the top 10 Twitter brands, and is really pushing its social strategy. This shows also non-tech/Internet brands can achieve a lot with a good social presence and engagement.
In ninth position we can see @programapanico, which is a comedy show that airs on Brazilian television. This reveals that Brazil is a country with a rising Twitter user-base, as more and more locals get access to the Internet.