This post would higlight the Key Factors to Effective Competitive Analysis as a Small Business in Nigeria Starting and being a small business is a scary thing, especially with all the big businesses out there that you will likely have to compete with. A competitive edge is something that you always want to keep, no… Continue reading eCommerce in Nigeria: How Small Businesses Can Compete With The Big Players
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eCommerce in Nigeria: Why Word of Mouth Is Still An Effective Marketing Approach
Advertising creates awareness but word-of-mouth endorsements, in person or electronically, are what drive purchase decisions in Africa, a study from Nielsen has claimed. The research company surveyed 8,168 urban consumers across 15 African countries for its Emerging Market Insights Study, and found that respondents rated recommendations from friends and family above all other forms of communications.… Continue reading eCommerce in Nigeria: Why Word of Mouth Is Still An Effective Marketing Approach