Yes, Search Engine Optimisation, there are a lot of articles on this topic online, so i won’t hard sell on how to be on Google page rank and position 1 but just highlights few tips to achieve a better Google ranking. Building an online presence and having increased visibility requires having new and relevant content which is frequently indexed by Google. And as always, the key is to focus on publishing high-quality content that readers will want to share.
Here are 5 tips to move to the top of the Google search rankings.
#1. It’s all about the user
It’s important to remember that the reason for the continually changing algorithms and updates is that Google has one objective—to provide the highest quality, most relevant search results possible. When it comes to search engine rankings and improving SEO, start by looking at the site from the perspective of the user searching Google. Does your site provide the best, most relevant information for a given search term, keywords, design and if not, what can you do to fix it?
#2. On-site Optimisation and Off-site Optimisation
Content: Now, in the eyes of Google, it’s better to have fewer high-quality pages then lots of low-quality pages. Blogging is still one of the best ways to move up the search engine rankings as it is a good way to add high-quality information to a website. However, web pages or blog posts offering little of value can now negatively impact a website. Removing these pages might actually help a website move up the rankings or recover from a drop in ranking.
Links: Incoming links have always looked good in the eyes of Google, which is referred to as Off-site Optimisation. As a result, one way to move a site up the search engine rankings is to generate a high number of incoming links all pointing to a given web page.
As Google places higher and higher value on the quality of the content, this tactic is not as effective. Website owners should focus on creating fewer high-quality articles or incoming links, as Google is no longer placing much value in links from article distribution sites such as Ezine.com. Focus on getting high-quality links from high-quality websites. Guest posting is still an excellent way to generate high-quality incoming links.
#3. SocialSEO: Make the most of social media
Google is constantly evolving and is now indexing social media as part of its Google search results based on engagements such number of likes, views, retweets, etc. So effective use of these platforms considerably helps in Which also providing real-time social sharing in the search results.
Also important is the new addition of the Google +1 button. This again demonstrates the importance of high-quality content.
#4. Let the search engines know you’re there
Once you’ve published high-quality content, it’s important to tell Google about the content and make it easy for users to find. This means that meta titles and descriptions should closely match the content on the page.
#5. Don’t “Over-advertise”
Too much advertising can also result in lower Google rankings. Google is constantly evolving to improve search results for the user. Google tends to equate an overabundance of advertising to lower-quality or “spam” websites. Be sure that advertising does not interfere with the content on the page. This is especially important with advertising above the fold and within the text.
What do you think? What other ideas or suggestions do you have?