With an estimated number of over 43 million Nigerians online, it is definitely worth it to know where they are visiting and why, understanding trends, demographics of the internet savvy Nigerians benchmarking these top sites by impression indexes based on Alexa.com Web Directory.
The most visited websites in Nigeria include those of Facebook (Expected), Twitter (On the increase), Conduit (Surprisingly), Youtube (Tube lovers), BBC online (News) , Goal.com (Football fans) and not forgetting Google (Synonymous to SEARCH…*I hope their robots are indexing this*)
Analyzing these websites, one would notice that the top ranking indigenous site includes nairaland.com (#1) which offers a broad discussion forum for Nigerians. The 2nd, 3rd and 5th position of the top indigenous website respectively belongs to Punch Newspaper, Vanguard Newspapers, Sun News belongs to which is largely due to their readily available contents (news). GTbank is at the 4th because of the bank’s online and offline popularity in the country.
One may derive the conclusion that Nigerians tend to “face their book”, tweet, and send mails via their gmail, yahoo, msn(hotmail) dot com’s addresses and also video lovers tend to visit youtube (The booming music industry) .
Also, this list also reveals that Nigerians prefer a site that gives them the opportunity to participate and interact, which is why the top ranking sites do have those features. What are the learnings? With the increasing use of the internet by Nigerians, brands seeking to get visibility, a lot of effort is required to rank high by creation of content which is readily available online by newspapers and publishing outfits, awareness, engagement and sustenance of online users.
For SME’s and brands, it is imperative for them to harness traffic going to such sites by advertising their products and services to the world.
Without further ado, here are the top 20 most visited sites in Nigeria as at January 2011.
I am quite surprise this site is coming up at Number 20, the site’s users are disproportionately African, Majority of visits to this site are bounces and visitors to conduit.com from Nigeria has 0.9% compared with the overall internet population.
At Number 19, is a networking tool to find connections to recommended job candidates, industry experts and business partners. Allows registered users to maintain a list of contact details of people they know and trust in business. It is estimated that 0.7% of the site’s visitors are from Nigeria. Linkedin.com has been online for more than eight years.
Sun News Online is a Nigerian based newspaper with a penchant for ‘British Tabloid’ styled journalism. The paper and its online version lean strongly towards entertainment, politics and other semi-dramatic local stories. It is estimated that 86% of the site’s visitors are in Nigeria, Sunnewsonline.com has been online for at least seven years.
Amazon.com is a customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. The site has been online since 1994.
Guaranty Trust Bank plc is a leading African Bank that offers Online/Internet Banking, Retail Banking, Corporate Banking, Investment Banking ad Asset Management services. Almost all visitors to Gtbank.com come from Nigeria, where it has attained a traffic rank of 16. The site has been online since 2002.
Goal.com is a site that provides soccer news and entertainment through its internet and mobile platforms. It is estimated that 9.8% of its visitors is in Nigeria, where it is ranked #15.
The BBC Homepage – Your gateway to BBC Online. Visitors to Bbc.co.uk spend about seven minutes per visit to the site. About 1.3% of visitors to the site comes from Nigeria, where it has attained a traffic rank of 14.
Portal for shopping, news and money, e-mail, search, and chat. Msn.com has been online since 1994 and msn.com is ranked #11 in the world according to Alexa traffic rankings, and the fraction of visits to this site referred by search engines is approximately 4%.
Online version of a Nigerian daily newspaper covering general national news, politics, business, sports, entertainment, fashion, lifestyle human interest stories and the Niger Delta region, etc. Vanguard is ranked #12 and the time spent on a typical visit to the site is approximately five minutes. About 85.1% of visitors to the site comes from Nigeria and approximately 15% of visits are referred by search engines.
Punchng.com is ranked #11 with about 88% of visitors to the site coming from Nigeria and approximately 40% of visits to this site consist of only one pageview (i.e., are bounces). Visitors to the site view an average of 3.1 unique pages per day. Visitors to Punchng.com spend roughly five minutes per visit to the site and two minutes per pageview.
The site has been online for more than sixteen years. About 4% of visits to the site are referred by search engines, and the site is located in the US. Visitors to Live.com view an average of 6.0 unique pages per day.
A big, broad discussion forum for Nigerians. Covers dozens of topics including romance, technology, careers, business, and entertainment. With over half a million members, the number one Nigerian community online continues to grow. Nairaland.com has been online for more than five years, and about 49% of visits to the site consist of only one pageview (i.e., are bounces). The fraction of visits to Nairaland.com referred by search engines is roughly 27% with about 74.4% of visitors to the site coming from Nigeria.
Wikipedia is a free encyclopedia built collaboratively using wiki software. Wikipedia has been online for at least nine years. Visitors to this site spend approximately five minutes per visit to the site and 59 seconds per pageview.
Social networking and microblogging service utilising instant messaging, SMS or a web interface. Relative to the overall population of internet users, the site’s audience tends. It is estimated that 0.7% of visitors to the site come from Nigeria, where it has attained a traffic rank of 7.
YouTube is a way to get your videos to the people who matter to you. Upload, tag and share your videos worldwide! Youtube.com is ranked 6 in the world though its visitors is quite negligible compared to overall population of internet users which is largely due to the fact that Nigeria’s bandwith is not strong efficient for video streaming. Youtube.com has been online since 2005.
Blogger is a free, automated weblog publishing tool. Blogspot.com is the seventh most popular site in the world and has been online since 2000. The site appeals more to users who browse from home and school; Approximately 20% of visits to Blogger.com are referred by search engines while 0.6% per cent of traffic is from Nigeria.
Google enables users to search the web for map and images. Features include email, pagerank, caching and translation of results, and an option to find similar pages. About 0.6% of visitors to this site comes from Nigeria. The time spent in a typical visit to the site is about thirteen minutes, with 34 seconds spent on each pageview.
Almost all visitors to the site come from Nigeria, where it has attained a traffic rank of 3. Roughly 35% of visits to the site consist of only one pageview. Visitors to Google spend roughly eight minutes per visit to the site.
Features of this site includes personalized content and search options, chatrooms, free e-mail, clubs, and pager. Yahoo.com is ranked #4 in the world according to the three-month Alexa traffic rankings. It is estimated that 1.3% of visitors to the site comes from Nigeria.
A social utility that connects people, to keep up with friends, upload photos, share links and videos. This site has been online since 2004, and the time spent in a typical visit to Facebook is roughly 32 minutes, with 35 seconds spent on each pageview. Relative to the overall population of internet users, It is estimated that 0.8% of visitors to the site comes from Nigeria. Data sourced from Alexa.com
So which of these sites do you visit most?