The advertising of the future is going online and going local in Africa. This hot trend is growing rapidly and shows no signs of letting up. There’s no question that consumers are using the internet to navigate their way to local brick-and-mortar retailers in Africa.
Online searches influences most purchases made at retail locations and such phenomenon is on the increase. We are also witnessing more and more free ads site sites making their presence known by allowing local retailers take advantage of free advertising and marketing.
Advertising on the internet is a very effective way to sell your products or services. When drawing up your advertising tactics, consider these tips to make customers find you products hard to resist.
1. Go After Your Target Audience
Grab the attention of your potential customers by understanding what kind of customers you want to attract. An advertising campaign should be geared toward your niche market.
2. Highlight Your Competitive Advantage
Highlight the benefits of your product through your ads thereby delivering value to potential customers. Create ads that sells the specific benefits of the featured product or service.
3. Establish Your Brand
Image counts when it comes to advertising and promoting your business. Build a consistent image so as to make an impression on prospective customers.
4. You Have to Spend Money to Make Money
There are ways to save money, but advertising is typically not the place to cut corners. Doing so will affect sales, and that affects the bottom line. Successful advertising may cost some money, but that is because it works.
5. Advertise in the Right Places
Advertise in the appropriate media to ensure that you reach your target market. Do some research about your target market to understand who they are and determine what they read, watch, and listen to.
6. Don’t Allow Your Budget to Run Your Advertising Campaign
Budget according to their seasonal advertising needs. Have a minimum monthly spend by determining when the business have seasonal highs and lows. This will help avoid spending too much money advertising during down times and not enough when you want to attract customers.
7. Diversify Your Approach
Choose a variety of suitable media for your audience instead of advertising based on price and potential rate of returns, and then stopping.
8. Be Specific
Online retailers try to come up with ways to reach every market. Typically, this does not work. It can spell disaster for startups who cannot afford to spread themselves too thin. Therefore, find your market and be everything you can be to that audience.
9. Test Your Ads in Advance
Advance preparation is important, effort could be put in place to testing ads on focus groups. Do they understand and accept the message you are trying to convey? If not, get insight into how you could more effectively communicate your message.
10. Monitor Your Ads
It is important to track your ads using web analytic tool helps to understand which elements of your ads are most effective and which media offer the most profitable advertising opportunities for your company.