Brand Identity for Dangote Noodles

Client: Dangote Noodles



The Dangote Group is the largest diversified conglomerate in Nigeria with business interest that cut across different sectors of the economy.

The agency was saddled with the responsibility to develop and implement a strategic marketing communication framework for the successful launch of Dangote range of Noodles into the Nigerian marketplace with its offerings: Instant noodles, Ready to Eat and Snack Noodle.


I was responsible for

  1. – Developing/ choosing basic elements such as, typeface selection, color, icons across all brand collaterals.
  2. – Art Direction for communication materials such as print ad, multimedia content.
  3. – Providing final artwork elements for production.