How Design Works

“Design’ is a really loaded word. I don’t know what it means. So we don’t talk a lot about design around here, we actually just talk about how things work. Most people think it’s how they look. But it’s not really how they look, it’s how they work.” —Steve Jobs

Short clip which Sir Ives gives insight into Apple’s view on design and holding the team to excellence standards. Design or creating a new product requires “combining technology and the liberal arts” to make great products.

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