With business going social today, it is vital for businesses to embrace it in their marketing campaigns.
Launched in June 2011, Google+ is a way of making your Google experience social. It is Google’s answers to Facebook.
Why use Google+?
With Google+ increased growth, businesses can boost online marketing performance by getting closer to potential customers, engaging & increase awareness with recommendations as this build trust.
Getting started with Google+ is easy. Get started in only 3 steps.
- Create a Google+ page and get it verified. It will be the centre of your brand’s identity on Google.
- Add the Google+ badge to your company website to help grow your Google+ followers.
- Link your Google+ page to your ads.
4 reasons why Google + is relevant to your online marketing.
When you add your Google+ Page to your campaign, a +1 on your ad counts as a +1 on your Google+ Page.
- – It helps increase the number of people seeing your ads.
- – Potential customers online will trust you more.
- – Your brand is more personal, social and engaging.
- – It’s easy to get started and expand your brand presence online.
You can measure the impact of Google+ Using AdWords. By using the +1 Annotations section in Google AdWords Reporting, it is easy to see full statistics including clicks, impressions and click-through rates for campaigns linked to your brand’s Google+ page.
Need help using Google+ for your online marketing? Get Started With Adwords or Get in Touch
Your website is critical to the success of your business. As a business owner, you can improve your marketing with valuable insights into how your customers interact with your website. The more you know about your website visitors, such as where they come from and which pages they like best, the more you can focus your marketing efforts on what actually works.
Google Analytics can help a business with better marketing with website insights at no extra cost. The following are insights you can learn about using Google Analytics for your website includes:
– Who are your visitors? Find out how many visitors you’re getting and where they’re located, so that you know where to focus your marketing budget.
– How are your visitors finding you? Learn which search engines, blogs, or social networks drive most of your website’s traffic, and and increase your marketing efforts on those channels.
– What are visitors doing on your site? Discover how long people stay on your site and which pages aren’t being viewed as much. Increase visitor engagement by featuring your best content on your most popular pages.
– When are most visitors coming to your site? Identify activity patterns, and be ready for corresponding increases in visitors. Consider posting special offers on days that your website receives the most visits.
So, how do you measure progress towards your marketing objectives. You can start by setting goals in Google Analytics to understand if your website is helping you achieve your online objectives.
Use different goal types to measure different types of conversions, like online purchases, time spent on your website, or total pages visited.
If you have any queries or would like help setting up Google Analytics, Get in Touch.
As a business owner, email marketing can improve retention and engagement of your customers. It is of important to identify how to achieve this.
Email marketing messages can take various forms; whether it is a series of welcome emails, a reminder to repurchase a needed product, a message to let your customers know that you miss them or haven’t seem them lately, or even a cute reminder that their wedding anniversary is approaching.
What types of email trigger campaigns are there?
Some of the most successful triggered email marketing campaigns are focused on retention, repurchase, and rewards. You can use triggered emails to send a series of welcome emails or follow up with great content after your customer does a specific event that you track. There might be customers that ran out of your beauty cream or your natural drug, a trigger email could be used for repurchase or oder reminder.
Finally rewards are to automatically send emails to loyal customers, those that reach a certain threshold of loyalty in terms of spend or frequency that you have set.
Below are 5 Examples of email trigger campaigns
- Simple/automatic emails – These include your welcome emails, purchase confirmation, and shipping updates. A clear event happens like a purchase or a sign up and your system quickly sends out the email.
- Order reminder emails – Order reminder emails is another powerful tool for retailers with replenishable products. If you are selling health/beauty, food/drug, apparel, office supplies or anything that needs reordering every x amount of time, remind your clients it is time to buy more.
- We haven’t seen you in a while – These emails are intended to re-engage customers who haven’t bought from you in a long time. Test the waters with different re-engagement campaigns and you will see that customers you thought would never return are again knocking on your door.
- Series emails – You have a set of trigger emails to send to customers once activated by an event, but you don’t want to send them all at once. You use series emails to space them out. You can also make them dependent on a previous event or a response to a previous campaign.
- Reward program emails – Trigger emails can also be used to look at the number of transactions or the total spent and reward customers, just like airlines do, with incentives and perks depending on their level. These email campaigns are very successful when the offer is relevant, creative and unexpected.
A well thought out trigger based marketing campaign can provide great results. Think about it as a marketing machine that is working for you 24/7. This strategy is also about targeting better and providing content to your customers that they will deem relevant.
Content marketing is one of the most effective ways of winning the trust and loyalty of customers. By offering valuable content, your customers will see that you are not just concerned about getting them to buy, but that you are willing to offer them resources and educate them.
Content marketing and “storytelling” as a means of engaging consumers and business clients more effectively. Storytelling is vital as it enables organisation to communicate “what we do, not what we sell” in an engaging and stimulating manner.
Content is important because it helps people relate to what a business does.
- Providing unique free content can create other revenues opportunities for creative marketers. While this approach requires a longer-term investment, a large database can provide greater returns than a small database.
- More than just acquiring a database, purposeful curation of data and analytical insights is key to delivering timely, relevant and targeted messaging.
- A loyal supporter is not necessarily a profitable customer. The key challenge is converting loyalty into revenue.
The best way of marketing your company or brand through content marketing is by creating a blog. The blog should cover topics which your customers would be interested in.
Once you have created your blog, make sure you publish at least one post every day. If your blog always has fresh content, it will have better search engine results, and will thus attract more traffic.
Besides writing for your own blog, you could also consider writing guest posts for other blogs. You need to make sure your posts offer value to the readers of that blog. Avoid writing posts which are a direct pitch for your product or service. At the end of your posts, remember to include a brief bio with a link to your business or company’s site. Other effective content marketing tools you might want to consider are eBooks and white papers.
Write a brief booklet or paper on a subject which is useful to your prospects. You could then write a press release to let people know about your free resource and offer them a link to it. If you think that you are not able to write a very good article, you can find people who offer this service in a free ads site.
After creating great content and publishing on different blogs, you need to get readers. The best way of promoting your content is by sharing it on social bookmarking and networking sites. This means that your content will be visible to everyone who is connected to you. In addition, you need social media buttons on your blog to enable readers to share your content with others.
Content marketing works well with other marketing strategies such as PR and social media. Having it as part of your overall marketing strategy will produce great results.