Online Advertising in Nigeria: overview of trends, challenges & benefits

Over the years Internet marketing has evolved in Nigeria. According to Africa Internet Usage and Population Statistics, internet penetration in Nigeria is now 28.9% at estimated 43,982,200m users and as a result, owing to the huge marketing potentials inherent in digital media as a part of the overall marketing mix, coupled with the increasing use… Continue reading Online Advertising in Nigeria: overview of trends, challenges & benefits

How Launching Your Personal Website Isn’t That Difficult

In this article I would highlight three basic requirements in launching your website which are purpose, focus and skills. Yes that’s it. Foremost, the PURPOSE refers to setting up goals and target, which you want your site to achieve; this is great because it gives you motivation to work harder in order to achieve your… Continue reading How Launching Your Personal Website Isn’t That Difficult