4 Ways Customers Drive Your Business

Trying to grow a business seems impossible. Most of the time, the increased business from a marketing campaign disappears just as quickly as it arrived. Building sustainable growth that will drive your business forward is achievable by taking into consideration existing and potential customers. The tips in this article is credited to Eric Ries in… Continue reading 4 Ways Customers Drive Your Business

6 Ways to Market your Startup

Marketing could be said to be the lifeblood of a new startup. Marketing should never be neglected. No matter what the startup is, marketing’s mission is the same — to tell the world about the product. It’ll be much easier to set marketing goals for your company. In order to tell the world about your product, there are… Continue reading 6 Ways to Market your Startup

3 Basic Rules of Social Media

Every marketer and business owner recognises the need to have a successful social media strategy. With this in mind, it is important to think very carefully about the way in which you seek to engage potential customers. In keeping it simple, I refer to them as the three “Be’s” of digital information in the world :- 1. Be Found… Continue reading 3 Basic Rules of Social Media

3 Ways to Create a Successful Social Media Strategy

In the fast emerging world of digital, mobile and social media marketing, experimentation is always an ongoing task in order to optimize results as there is no “one size fits all” approach. There is a tendency to think that social media is a simple and easy to comprehend marketing tool, and one that provides businesses with the ability… Continue reading 3 Ways to Create a Successful Social Media Strategy